Rebranding of Tasteline.com
– Sweden’s largest recipe site
UX/ UI / Branding / Art Direction / Marketing / Food Photography
I collaborated closely with my team to consistently enhance the user experience on Tasteline, ensuring a seamless and inspiring journey for visitors while also contributing to content creation.
In 2017, I was actively involved in the significant task of redesigning the site.
I worked with everything from user experience to content creation.
During the redesign of Tasteline’s logotype and identity, I opted for a classic serif style with a unique visual ligature twist, symbolizing a passion and playfulness for cooking.
The incorporation of a marble pattern as a background image on the website evokes associations with a pristine kitchen, primed for culinary adventures.
